You think your first name is rarer than other people do

You think you're so special, you probably think this post is about you. And maybe it is, if you too succumb to what US researcher John Kulig calls the "name uniqueness effect" - believing that your first name is more unusual than other people do.

Kulig asked 153 female students and 94 male students to rate how common their first name was on a scale from 0 to 100. The scale featured nine "anchor" names placed at the appropriate places as a guide, based on actual name frequencies obtained from the university's registrar.

For comparison, a control group of the same number of men and women each provided an estimate of the popularity of one of the names from the first group (women rated a female name, and men rated one of the male names).

Participants consistently rated their own first name as rarer than the estimates provided by participants in the control group (and as rarer than they really were, although this wasn't tested statistically). This was the case for names that were common and rare, according to university records, although slightly exaggerated for rare names. "People are motivated to be different from others," Kulig said. The phenomenon wasn't explained by the fact that some people spell their names in unusual ways.

A follow-up study was similar with 86 women and 57 men rating the frequency of their own first names, and a control group of men and women rating the names that belonged to that first group. As before, the participants estimated their names to be rarer than members of the control group did.

A clue as to the cause of the effect came from the fact that participants with (genuinely) rarer names tended to be happier with their names, consistent with Kulig's idea that we have a subconscious motivation to feel special. Also, of those who'd contemplated changing their names, the most popular reason was to obtain a rarer name. Finally, participants seemed completely unaware of "the name uniqueness effect". When participants were asked to estimate how rare other people would rate their (i.e. the participant's) name, they guessed that other people would come up with just the same rating as they had.

The new results complement a study from 2004, in which Danny Oppenheimer found that people underestimate the frequency of their own and famous people's last names. He put this down to a "discounting heuristic". Usually we overestimate the frequency of phenomena that we're familiar with (known as the availability heuristic), but Oppenheimer thinks we cancel out this bias when we're aware of a single, obvious cause of the familiarity, as we are with our own names or famous names. It's over-compensation by this process that he suggested leads us to an underestimation of the frequency of our last names.

The way we overestimate the prevalence of our names actually represents an anomaly when considered against findings showing that we tend to assume other people indulge in behaviours with a similar frequency as we do - known as "the false consensus effect." Kulig said more research is needed to find out if the "name uniqueness effect is itself a unique finding."

More generally, these new findings add to a growing literature on the psychology of our names. For example, past research has shown that we have a bias towards liking our own name and initials, and related to that, there's evidence for "nominative determinism", whereby our names influence our life opportunities and choices. A study published earlier this year, for example, claimed that people with unpopular names suffer life-long prejudice.

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Kulig, J. (2012). What's in a name? Our false uniqueness! British Journal of Social Psychology DOI: 10.1111/bjso.12001

Post written by Christian Jarrett for the BPS Research Digest.

Paranormal believers and religious people are more prone to seeing faces that aren't really there

Our brains are so adept at detecting faces that we often see them in random patterns, such as clouds or the gnarled bark of a tree. Occasionally one of these illusory faces comes along that resembles a celebrity and the story ends up in the news - like when Michael Jackson's face appeared on the surface of a piece of toast. A new study asks whether some people are more prone than others to perceiving these illusory faces.

Tapani Riekki and his team collected dozens of photos that judges in pilot work agreed did or did not have the appearance of faces in them (this included pictures of furniture, places, and natural scenes, such as a rock-face). The researchers then used two adverts to recruit their participants - they were identical except that one requested people who "view the paranormal positively or believe that there is an invisible spiritual world," while the other requested people who are "sceptical about paranormal phenomena".

Forty-seven people were eventually selected to take part, based on their being particularly paranormal-believing, religious, sceptical or atheist (there was a lot of overlap in membership between the first two and final two categories). The participants were shown the photos and had to indicate whether a "face-like area" was present, where it was in the image, and they had to say how face-like the image was, and how emotional.

The key finding is that people who scored high in paranormal belief or religiosity were more likely to see face-like areas in the pictures compared with the sceptics and atheists. They weren't more sensitive to the illusory faces as such, because they also scored a lot of false alarms - saying there was a face when there wasn't. However, when they spotted a face-like pattern correctly, they were more accurate than sceptics and atheists at saying where exactly in the pictures the illusory faces were located. Finally, the paranormal believers rated the illusory faces as more face-like and emotional than the sceptics.

The researchers said their findings are consistent with past research showing that belief in the paranormal tends to go hand-in-hand with a tendency to jump to conclusions based on inadequate evidence. They added that the results support the idea that religious people and paranormal believers have the habit of seeing human-like attributes, including mental states, in "inappropriate realms."

"We may all be biased to perceive human characteristics where none exist," Riekki and his team concluded, "but religious and paranormal believers perceive them even more than do others."

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Riekki, T., Lindeman, M., Aleneff, M., Halme, A., and Nuortimo, A. (2012). Paranormal and Religious Believers Are More Prone to Illusory Face Perception than Skeptics and Non-believers. Applied Cognitive Psychology DOI: 10.1002/acp.2874

Post written by Christian Jarrett for the BPS Research Digest.

The Myth of Knowledge

Spurred by Sabrina's comment on my first post, and some of the things I have been writing about on Gary's blog "Minds and Brains", I wanted to talk a little bit about the Myth of Knowledge. This is an intense vestige of dualism, and of enlightenment philosophy. The modern notion of Knowledge is a brilliant 18th and 19th century idea, which is just plain wrong. I'm a big fan of anachronistic ideas